4 ways to put user-generated content to good use

Incorporating user-generated content into your brand marketing efforts is an incredibly effective way of spreading the word and developing relationships between your customers and brand.

Here are 4 ways you can get user-generated content to work even harder:

1. Gallery

Collect the highest quality photos that customers have shared of your products (from Facebook, Twitter and Instagram) and feature them in a gallery on your brand website or blog.

2. Product pages

When a customer shares a photo of your product on social media, it’s a public and genuine endorsement of your brand. It’s a seal of approval that inspires a greater sense of trust than other forms of advertising. Feature genuine customer photos on your product pages to drive genuine conversions.

3. Competitions

Incentivise your customers and fans by running a photo competition across social networks. Offer free products or discounts in exchange for high quality photos and feature the best entries on your website.

4. Live displays

Encourage customers to participate on social media by introducing a big screen social display to your event, work or retail space. You can display content from Facebook, Instagram and Twitter in real-time, use it to run social competitions (see above!) or simply display a steady stream of fresh social chatter.

Want to make better use of user-generated content? Sign up to Climb.social and follow our simple How to Guides.